NERO Chain, AI on Web3, and On-us are pleased to announce a global strategic partnership, combining NERO Chain’s high-performance blockchain infrastructure, AI on Web3’s innovative gaming ecosystem, and On-us’ Smart E-Voucher platform to unlock new value for Web3 users worldwide.
As of 2025, global Web3 user penetration remains relatively low at approximately 3.9%, equivalent to over 560 million users.* Challenges in user acquisition and retention, and the difficulty Web2 users face in discovering high-quality Web3 products, continue to hinder broader adoption. This partnership aims to address these gaps by fostering ecosystem integration and expanding cross-industry business opportunities.
Uniting Blockchain, Gaming, and Lifestyle Rewards
This collaboration brings together the unique strengths of each partner:
NERO Chain: A next-generation Layer 1 blockchain rewriting blockchain economics.
AI on Web3: A growing innovator in Web3 game development and gamified digital experiences.
On-us: A leading Smart E-Voucher platform in Asia that leverages FinTech, behavioral AI, and Web3 to drive business success user engagement.
Key Initiatives
Powering the Ecosystem with NERO Chain
NERO Chain’s ultra-fast, scalable blockchain infrastructure with flexible gas fee design provides the technical foundation for this collaboration, ensuring seamless user experiences across platforms, whether in gaming, transactions, or digital rewards.
Integrating Real-World Rewards via On-us
As a FinTech innovator rooted in behavioral AI and real-world commerce, On-us brings everyday utility into the Web3 space by enabling users to earn lifestyle rewards such as dining offers, retail discounts, and curated experiences through digital interactions within games and decentralized applications. These rewards are fully redeemable through On-us’ extensive merchant network, transforming digital assets into real-life value and making Web3 more accessible and rewarding for a broader audience.
Beyond utility, On-us plays a pivotal role in driving adoption by activating its existing consumer base and established network of lifestyle partners. This integration offers a seamless onboarding experience for Web2 users while amplifying visibility and relevance for Web3 products in everyday life.
Over the long term, On-us helps lay the foundation for meaningful, sustained engagement across the ecosystem, fostering a fertile environment for user participation and loyalty. By embedding familiar value into digital experiences, On-us encourages deeper exploration of both the NERO Chain and AI on Web3 platforms, contributing to a vibrant and expanding Web3 community.
Synergy with AI on Web3’s Gaming Ecosystem
The integration with AI on Web3’s flagship gaming platform will enable users to earn digital assets and exclusive rewards through in-game quests and events. This adds depth to user engagement and expands utility for both gamers and lifestyle consumers.
Connecting In-Game and Real-Life Value
The collaboration creates a unified experience where digital interactions translate into real-world perks, driving higher engagement and satisfaction across user types.
Strategic Synergies and Broader Impact
Expanded User Base
By combining lifestyle value with interactive entertainment, the initiative appeals to both Web3-native users and mainstream audiences.Enhanced Utility of Web3 Products
Digital assets are no longer just collectibles—they function as high-utility tools that offer meaningful benefits across both digital and real-world scenarios.Cross-Brand Co-Promotion
The partnership leverages On-us’ consumer traffic and AI on Web3’s gaming community to drive mutual growth and platform exposure.Improved User Retention
Multi-touchpoint engagement—both online and offline—aims to foster sustained user loyalty and long-term ecosystem participation.
This strategic alliance marks a meaningful step toward reshaping the Web3 experience—one that fuses entertainment, technology, and lifestyle to deliver holistic, user-centric value.
*Source: DemandSage, Blockchain Statistics 2024
About the Partners
NERO Chain
NERO Chain is a modular architecture Layer 1 that “Rewriting Blockchain Economics.” It integrates native account abstraction compliant with ERC-4337 and a Paymaster system, enabling gas payments with ERC20 tokens, flexible gas fee design, and smart contract wallets to provide an intuitive Web2-like user experience. Its multidimensional fee distribution model allows the value generated by application activity to be directly returned, breaking away from the conventional zero-sum economic structure. With EVM compatibility, developers can adopt NERO Chain without additional learning costs. Built by a global team skilled in Layer 1 design, Web3 development, and financial engineering, NERO is the next-generation Web3 infrastructure bridging decentralized technology and real-world economic logic.
About AI on Web3, Inc.
AI on Web3 specializes in next-generation digital engagement across three core areas: Web3 game development and distribution, user acquisition and marketing research, and AI-powered virtual KOLs. Our AI KOL solutions are designed to elevate gameplay experiences and simplify onboarding for financial services and products.
By combining Web3 technologies with cutting-edge marketing and AI capabilities, we help brands and products connect with users more effectively—bridging the gap between traditional digital experiences and the future of interactive entertainment and finance.
About On-us
On-us is a global B2B2C Incentive platform leveraging FinTech and behavioral AI to deliver personalized e-voucher solutions, helping brands drive consumer loyalty, engagement and unlock maximum value for marketers, merchants and customers.
Expanding into the Web3 space, On-us aspires to bridge the gap between Web2 and Web3 by introducing tokenized loyalty programs, membership experiences, and integrated digital payments, bringing real-world utility to digital assets and supports the broader adoption of next-generation engagement models. For more details, follow us on LinkedIn.
For Media Inquiries:
NERO Chain: contact@nerochain.io
AI on Web3: contact@aionweb3.ai
On-us: Mavis Han, +852 9300 7650, mavis.han@on-us.com
Note: The information contained in this press release is accurate as of the date of publication and is subject to change without notice.
This press release is provided for informational purposes only and does not constitute investment solicitation.